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Canadian tech company Betterfit successful in securing Government of Canada support for COVID Challenge

June 8, 2021

Canadian Tech company Betterfit (operating under Cole Webber Productions, Inc.) is one of the successful candidates to advance to Phase 2 of the Innovative Solutions Canada (ISC) COVID-19 Digital Clearing House Challenge to develop digital solutions to the problems posed by COVID-19.

The ISC COVID-19 Digital Clearing House Challenge, sponsored by the National Research Council of Canada (NRC) and Public Services and Procurement Canada (PSPC), seeks to advance early stage technology companies within Canada and to develop technologies to more accurately model emergency situations and solve procurement and supply chain issues, including the supply of personal protective equipment (PPE).

Betterfit was one of four firms selected to receive Phase 1 funding from NRC Industrial Research Assistance Program (NRC IRAP) under the challenge. Betterfit is pleased to announce it is advancing to Phase 2, deploying its Maximum Match technology, filed for patent worldwide, to recent modelling and supply chain challenges. The global supply chain’s weak links have been laid bare by the pandemic. Betterfit’s Supply Net deploys algorithmic and machine learning technology to transform the chain into an interwoven net, automatically matching and optimizing purchase orders across a network of suppliers, reducing wait times and shipping costs as much as 80%, and material waste as much as 40%.

Cole Webber, Betterfit CEO

“We’re excited to be selected as part of the challenge and I think it speaks to the calibre of technology we’ve been developing over the last several years”

— Cole Webber, Betterfit CEO

“We’re excited to be selected as part of the challenge and I think it speaks to the calibre of technology we’ve been developing over the last several years,” said Cole Webber, inventor and Betterfit’s CEO, “We have the capacity to solve these problems that seem unsolvable. We just have to think about things in a new light. For one, the expiry of various stockpiles has shown that inventory is not an asset. Over 57 million N95 masks expired in various stockpiles in Canada just before the pandemic. We need to keep things in flow and moving. That becomes much easier when you can begin to optimize matching orders to their best supplier, the closest with the lowest overhead. By not having things in transit, or in inventory — or in the trash — we can get over three times the amount of stuff in frontline worker’s hands, with the same amount being produced. It’s an amazing kind of thought. We don’t need new factories — we just need to be smarter.”

Betterfit Supply Net health care worker interface
Betterfit Supply Net supplier mobile interface

“This is amazing to be selected and it shows that sometimes the solutions to global challenges can be right here in our own backyard”

— Shawn McLean, Director of Business Development

“This is amazing to be selected and it shows that sometimes the solutions to global challenges can be right here in our own backyard,” said Shawn McLean, Director of Business Development for Betterfit.

Betterfit’s Supply Net platform is expected to launch to a limited pilot of construction companies and frontline locations, like medical labs, in August. From PPE and medical supplies, which the government challenge is focused on, the firm plans to expand to other high volume B2B supply chains like construction materials.

Media Contact

Cole Webber

Inventor, founder and CEO

cole@betterfit.com

780-652-1755 ext. 1